I had to investigate the websites of at least two online banks and summarise in a short presentation the purposes of online banking, it’s target audiences, how it fulfils these purposes, and the major advantages. I also had to consider how online banking might be improved in the future.
The purpose of online banking is to make a easier way to manage your finances in the comfort of your own home. It is aimed at young proffesionals who have little time and know how to operate the banking services. However it is usuable by many different types of people including Students. There are many offers available for students to intice them in with incentives such as giving them cash upfront and bigger overdrafts if they stay loyal.
Major advantages - don't have to go out of your house to control your finances, quicker
Major disadvantages - can't speak to an actual human being with any problems etc, have to be good on a computer / have access to a computer
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